EG Group today announced that Mr. Jay Erickson has been promoted to President of C-Store for EG America LLC, and will manage and lead a national network of nearly 1,000 gas station and convenience store locations spread across 23 states in the USA with immediate effect.

EG Group is committed to growing its presence in the USA and following the Kroger acquisition of 762 convenience stores earlier this year, the business has followed this up by agreeing to purchase TravelCenters portfolio of 225 Minit Mart convenience retail stores.

Jay comes into the role with nearly 30 years of extensive experience in convenience store operations, marketing, merchandising and strategy. He began his career as an associate and worked his way up to his most recent position as Division President. In his new role, Jay will directly report into Mohsin Issa, Founder and Co-CEO, EG Group. EG Group established their North American headquarters in Cincinnati, Ohio and Jay and his family will be looking to relocate from Florida where they currently reside.

Jay officially takes over the helm from September 24th and will receive the necessary support and handover from outgoing president, Jeff Parker. We would like to take this opportunity to thank Jeff for his contribution and wish him all the best for the future.

The immediate focus for Jay will be on developing an effective retail strategy, integrating acquired convenience store assets and creating a retail culture that aims to exceed customer expectations. He will be supported by a fantastic, well-respected management team based out of Cincinnati and colleagues managing the current convenience store network in the various regions.

Mohsin Issa, Founder and Co-CEO, EG Group commented: “We are delighted to have appointed Jay Erickson to lead the strategic development and retail operations in the USA. I am committed to facilitate the establishment of an effective management team to support both Jay in his new role and our US expansion plans.

We firmly believe Jay’s depth of experience of in store operations and his hands on retail operator approach will help lead EG America into the future. As entrepreneurs who have grown a multi-national business from a single convenience store, we are proud to have given numerous colleagues the opportunity to take on senior roles which they would not have dreamt off. We reward individuals who show the right endeavour and desire to succeed in retail with additional leadership responsibility. This is an incredibly exciting time for EG America’s growth, and I look forward to working with my team.”

Commenting on his appointment Jay Erickson, President of C-Store, EG America LLC: “The EG Group owners and senior leadership are committed to investing in US convenience store assets as seen by the Minit Mart acquisition, procurement of new-to-industry development plots, engaging brand partners, commitment to invest in people, systems and stores. I am a passionate believer that a culture of empowerment that starts from within will drive strong business results and the necessary behaviour change.”

“EG America is in a period of transition and we need to focus on establishing a retail culture that will enable our convenience stores to be recognised as retail destinations recognised for investment, innovation and providing a brand offer our customers can trust,” said Zuber Issa, Founder and Co-CEO, EG Group. “With Jay, we get an exceptional retail professional with a proven store operator track record. He is also somebody who can inspire team members to deliver a best-in-class customer experience in fuel, convenience store and food-to-go. He truly embodies EG Group’s vision and values.”